Get the Gist: Understanding Social Media Marketing

Get the Gist is a series of books that takes different topics and gives you the run down in small bite sized chapters. They are small, yet cost effective books to get the run down on the topic before diving deeper into the subject for more advanced learning.

In this book you'll learn the basic of:

• Importance of social media in marketing
• Defining your target audience
• Researching industry trends
• Choosing the right social media platform
• Developing a brand voice and personality
• Utilizing hashtags
• Setting up and tracking analytic tools
• Collaborating with influencers
• And more!